Sender Name

Hi!

In this post, let’s discuss the importance of the Sender's Name.

How to test it and use it to your advantage.

Obviously, companies like Nike or Apple don’t use different sender names or writing emails from the CEO, but for smaller brands this can make a big difference in Email Marketing efforts.

In my personal experience, emails from the CEO or a particular person in the company always worked the best.

It’s easier to sell something when you use person to person approach.

But sometimes, it’s good to break the pattern and test something new.

Below you’ll find different use cases of Sender Name, maybe it’ll be something you would want to test.

Brand Name

Directly displaying the brand name is clear and concise. It works well when the brand itself is highly recognizable and carries a strong reputation.

Vlad | Brand Name

This provides a personal touch, making the email seem more human and approachable.

With a personalized subject line, this can work really well but don’t stop here.

Make your copy also personalized.

Vlad From Brand Name

This example also works really well and adds a personal touch to your emails.

But you must be careful, as with the long brand name or person name, it most likely won’t fit in the email preview.

[email protected]

I was testing this sender's name versus just [Brand Name], and it worked quite well most of the time.

This one can help you to break the pattern in the inbox and stand out.

While it may look more formal, it may appear as an important message to the user or a certain update.

I personally associate such sender names with important updates, billing emails, shipping updates, or order confirmation emails.

Feel free to test different variations, info, hello, support, or [email protected].

But be very careful with that. If the email doesn’t match users’ expectations, you might have high spam and unsubscribe rates.

Emoji + Sender Name

Adding an emoji can definitely help you to stand out in the inbox.

This will work out if you have a younger audience and a particular emoji that can be easily associated with your brand name.

This might be more applicable to the newsletters, as users are getting used to this pattern, and it will be easier to find your email in the inbox.

Brand Name: 30% OFF

This one might work really well during the sales or Black Friday campaigns. The first thing that the user will see is your offer.

Use it wisely and on rare occasions.

BRAND NAME

ALL CAPS.

If you wonder if it might trigger the spam filters - it won’t. Feel free to test the sender name with all caps, as it definitely helps to stand out in the inbox.

Here is an article from Mailchimp regarding this.

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💡 Important Note: A from name displays 20-30 characters, depending on the email client, browser, and device. Try to avoid long sender names.

The sender's name is a critical element in email marketing that can directly affect the recipient’s perception and engagement with the email.

Testing different strategies can help you optimize campaign performance and build better brand awareness.

Be more creative with promotional campaigns.

And more consistent with newsletters, transactional, and post-purchase emails.

While some of these strategies may help you to get better open and click rates, don’t forget that the main goal of the sender name is to represent your brand in the user’s inbox.

I hope that you’ve learned something new from this newsletter.

Let me know what you think by replying to this email. 🙂 

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