High-Intent Retargeting

Get an additional 10-20% in revenue from your promotional campaigns.

Vladislav Stankevičius
March 11, 2024

A strategy that helps me generate an extra 10-20% revenue from promotional campaigns.

Back in the day, I used to do Resends to maximize campaign revenue.

Basically, sending the same email campaign to those who didn’t engage in the first place.

Or even to the whole segment again. Excluding those who purchased already.

However, with Apple mail privacy protection and deliverability issues, this has become too risky and difficult to measure correctly.

This is why it’s much better to use High-Intent strategy.

Here is an example of how I use this strategy:

Create a promotional campaign, including minimal or no discount.
The day after the sale ended, create a segment of users who clicked the campaign and didn’t purchase.
Send them a plain text email with an extra discount code.
Include scarcity and urgency. (Add timer from Niftyimages)

Here is an example of such an email:

Feel free to copy this template for your brand 😉

Preview Link

Important tip: Sending such emails only to those who have clicked the first campaign is good for deliverability, as the segment size is very small, and users have high intent to purchase your product.

You’ll have amazing revenue per recipient and less spam and unsubscribes.

But if you truly want to maximize the results from such an email, send it to the whole segment, excluding those who have already purchased.

With this approach, the second plain-text email will likely outperform the first one.

But you might get higher spam and unsubscribe rates from the second email.

Use this approach only if you don’t have any issues with deliverability 🙂

Thanks to everyone who submitted a feedback survey.

It gave me ideas and directions on moving forward with the newsletter.

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